Risk measurement and management during new product development: an exploratory study

Marek Szwejczewski, Rick Mitchell, Fred Lemke

Research output: Contribution to conferencePaper

Abstract

This presentation looks at an exploratory study of risk measurement and management during new product development
Original languageEnglish
Pages297-306
Number of pages9
Publication statusPublished - 2004
EventInternational Workshop on Performance and Risk Measurement: Operations, Logistics and Supply Chain - Milan, Italy
Duration: 8 Dec 200410 Dec 2005

Conference

ConferenceInternational Workshop on Performance and Risk Measurement: Operations, Logistics and Supply Chain
CountryItaly
CityMilan
Period8/12/0410/12/05

Keywords

  • risk measurement
  • management
  • new product development
  • united kingdom
  • UK manufacturing
  • npd
  • innovation
  • portfolio management
  • risk management

Cite this

Szwejczewski, M., Mitchell, R., & Lemke, F. (2004). Risk measurement and management during new product development: an exploratory study. 297-306. Paper presented at International Workshop on Performance and Risk Measurement: Operations, Logistics and Supply Chain, Milan, Italy.