Risk measurement and management during new product development: an exploratory study

Marek Szwejczewski, Rick Mitchell, Fred Lemke

Research output: Contribution to conferenceAbstract

Abstract

This conference presentation looks at an exploratory study of risk measurement and management during new product development
Original languageEnglish
Publication statusPublished - 2005
EventEurOMA International Conference on Operations and Global Competitiveness - Budapest, Hungary
Duration: 19 Jun 200522 Jun 2005

Conference

ConferenceEurOMA International Conference on Operations and Global Competitiveness
Country/TerritoryHungary
CityBudapest
Period19/06/0522/06/05

Keywords

  • risk measurement
  • managment
  • new product development
  • exploratory study

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