Risk measurement and management during new product development: an exploratory study

Marek Szwejczewski, Rick Mitchell, Fred Lemke

Research output: Contribution to conferenceAbstract

Abstract

This conference presentation looks at an exploratory study of risk measurement and management during new product development
Original languageEnglish
Publication statusPublished - 2005
EventEurOMA International Conference on Operations and Global Competitiveness - Budapest, Hungary
Duration: 19 Jun 200522 Jun 2005

Conference

ConferenceEurOMA International Conference on Operations and Global Competitiveness
CountryHungary
CityBudapest
Period19/06/0522/06/05

Keywords

  • risk measurement
  • managment
  • new product development
  • exploratory study

Cite this

Szwejczewski, M., Mitchell, R., & Lemke, F. (2005). Risk measurement and management during new product development: an exploratory study. Abstract from EurOMA International Conference on Operations and Global Competitiveness, Budapest, Hungary.