Risk Measurement and Management During New Product Development: An Exploratory Study

Marek Szwejczewski; Rick Mitchell; Fred Lemke

doi:10.1504/IJRAM.2008.019745

Risk Measurement and Management During New Product Development: An Exploratory Study

Marek Szwejczewski, Rick Mitchell, Fred Lemke

Marketing

Research output: Contribution to journal › Article

3 Citations (Scopus)

Abstract

Developing a new product involves risk. Several writers on the subject of product development have suggested various approaches for determining and managing risk. However, while much has been written about how firms should manage risk, there has been very little research regarding what companies are doing in practice. This paper seeks to rectify this situation by presenting the results of a research project that investigated how a number of UK manufacturing companies measure and manage risk during the New Product Development (NPD) process.

Original language	English
Pages (from-to)	277-287
Journal	International Journal of Risk Assessment and Management
Volume	9
Issue number	3
DOIs	https://doi.org/10.1504/IJRAM.2008.019745
Publication status	Published - 2008

Keywords

risk management

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abstract = "Developing a new product involves risk. Several writers on the subject of product development have suggested various approaches for determining and managing risk. However, while much has been written about how firms should manage risk, there has been very little research regarding what companies are doing in practice. This paper seeks to rectify this situation by presenting the results of a research project that investigated how a number of UK manufacturing companies measure and manage risk during the New Product Development (NPD) process.",

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