Reward-based crowdfunding research and practice

Liang Zhao; Sunghan Ryu

doi:10.1007/978-3-030-46309-0_6

Reward-based crowdfunding research and practice

Liang Zhao^*, Sunghan Ryu

^*Corresponding author for this work

Hunter Centre For Entrepreneurship, Strategy And Innovation

Research output: Chapter in Book/Report/Conference proceeding › Chapter

13 Citations (Scopus)

10 Downloads (Pure)

Abstract

This chapter offers a review of reward-based crowdfunding. Based on a concrete framework, this chapter extensively explains the definition, mechanisms, and unique aspects of reward-based crowdfunding. To better understand the status of reward-based crowdfunding from a global perspective, the development and regional characteristics of it in different crowdfunding markets are presented and discussed in this chapter. In addition, through a comprehensive literature review of key reward-based crowdfunding research, two main research streams of reward-based crowdfunding (success drivers and contributor behaviour) are summarized. Lastly, this chapter also sheds light on the implications of reward-based crowdfunding for practice and research, as well as mentions its potential contributions and limitations.

Original language	English
Title of host publication	Advances in Crowdfunding
Subtitle of host publication	Research and Practice
Editors	Rotem Shneor, Liang Zhao, Bjørn-Tore Flåten
Publisher	Springer International Publishing AG
Pages	119-143
Number of pages	25
ISBN (Electronic)	9783030463090
ISBN (Print)	9783030463083, 978-3-030-46311-3
DOIs	https://doi.org/10.1007/978-3-030-46309-0_6
Publication status	Published - 11 Aug 2020

Keywords

Backer
Contributor behaviour
Fundraiser
Motivation
Non-investment crowdfunding
Pre-sales
Reward crowdfunding
Success

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10.1007/978-3-030-46309-0_6Licence: CC BY 4.0

Zhao-and-Ryu-Reward-based-crowdfunding-research-and-practiceFinal published version, 472 KBLicence: CC BY 4.0

Cite this

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Reward-based crowdfunding research and practice

Abstract

Keywords

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Advances in Crowdfunding: Research and Practice

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