Revising the notion of sample representativeness

Marc Stierand, Viktor Dörfler

Research output: Contribution to conferencePaper

Abstract

In this developmental paper we discuss the idea of revising the notion of sample representativeness. In reporting first on the notion itself, the paper examines why, when we are interested in a phenomenon in research concerned with the human mind, the conventional sampling techniques provide us with a sample that is more representative of the population than of the phenomenon under investigation. In addition the paper presents the extraordinary as an individual that is by definition representative of the phenomenon. Finally the paper explores implications for management research and provides further context in which focusing on the extraordinary may be beneficial.
Original languageEnglish
Publication statusPublished - 13 Sep 2011
EventBAM 2011 - Birmingham, United Kingdom
Duration: 13 Sep 201115 Sep 2011

Conference

ConferenceBAM 2011
CountryUnited Kingdom
CityBirmingham
Period13/09/1115/09/11

Keywords

  • sample representativeness
  • management research

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  • Activities

    • 1 Visiting an external academic institution

    NHTV Breda University of Applied Sciences, the Netherlands

    Viktor Dorfler (Visiting researcher)

    20102013

    Activity: Visiting an external institution typesVisiting an external academic institution

    Cite this

    Stierand, M., & Dörfler, V. (2011). Revising the notion of sample representativeness. Paper presented at BAM 2011, Birmingham, United Kingdom.