Rethinking religion in the context of ethnicity and wellbeing

Aliakbar Jafari, Ayla Özhan Dedeoğlu, Fatima Regany , Elif Üstündağli, Wided Batat

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

Identifying the ‘religion-ethnicity-wellbeing’ nexus as an understudied topic in marketing and consumer behavior research, we propose three main trajectories for future research: Firstly, given the politics of religions, there is a need for studying societies that suffer from and are affected by religio-ethnic tensions and also different types of risks that threaten people’s wellbeing in such contexts. Secondly, future research should investigate how and why markets may generate and mediate religio-ethnic prejudices and antagonism that put society’s wellbeing at risk. Thirdly, with the upsurge of transcultural alternative religiosities/spiritualities, researchers should examine how through the processes of religious hybridization and hybrid consumption people change their existing consumption patterns and how alternative religiosities/spiritualities influence their sense of wellbeing, particularly in contexts where religious shifts are resisted.
LanguageEnglish
Pages287–295
Number of pages9
JournalMarketing Theory
Volume15
Issue number2
Early online date13 Oct 2014
DOIs
Publication statusPublished - Jun 2015

Fingerprint

Ethnic groups
Well-being
Spirituality
Religiosity
Consumer behaviour
Trajectory
Consumption patterns
Marketing
Hybridization
Prejudice

Keywords

  • religion
  • ethnicity
  • wellbeing
  • cultural identity
  • conflicts
  • multi-ethnic / cultural markets
  • ethnic identity

Cite this

Jafari, A., Özhan Dedeoğlu, A., Regany , F., Üstündağli, E., & Batat, W. (2015). Rethinking religion in the context of ethnicity and wellbeing. Marketing Theory, 15(2), 287–295. https://doi.org/10.1177/1470593114553329
Jafari, Aliakbar ; Özhan Dedeoğlu, Ayla ; Regany , Fatima ; Üstündağli, Elif ; Batat, Wided . / Rethinking religion in the context of ethnicity and wellbeing. In: Marketing Theory. 2015 ; Vol. 15, No. 2. pp. 287–295.
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Jafari, A, Özhan Dedeoğlu, A, Regany , F, Üstündağli, E & Batat, W 2015, 'Rethinking religion in the context of ethnicity and wellbeing' Marketing Theory, vol. 15, no. 2, pp. 287–295. https://doi.org/10.1177/1470593114553329

Rethinking religion in the context of ethnicity and wellbeing. / Jafari, Aliakbar; Özhan Dedeoğlu, Ayla ; Regany , Fatima ; Üstündağli, Elif ; Batat, Wided .

In: Marketing Theory, Vol. 15, No. 2, 06.2015, p. 287–295.

Research output: Contribution to journalArticle

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Jafari A, Özhan Dedeoğlu A, Regany F, Üstündağli E, Batat W. Rethinking religion in the context of ethnicity and wellbeing. Marketing Theory. 2015 Jun;15(2):287–295. https://doi.org/10.1177/1470593114553329