Retailer-supplier relationships and the evolution of marketing: two food industry case studies

Susan A. Shaw; Juliette Gibbs

doi:10.1108/09590559510095233

Retailer-supplier relationships and the evolution of marketing: two food industry case studies

Susan A. Shaw, Juliette Gibbs

Marketing

Research output: Contribution to journal › Article › peer-review

30 Citations (Scopus)

Abstract

Uses two case studies to examine how changing market structures in food supply chains have affected the nature of collaboration between retailer and supplier. Looks at the implications for the nature of marketing as a management function and as an area of study. Concludes with a discussion of the implications of closer supply chain relationships for industry profitability.

Original language	English
Pages (from-to)	7-16
Number of pages	10
Journal	International Journal of Retail and Distribution Management
Volume	23
Issue number	7
DOIs	https://doi.org/10.1108/09590559510095233
Publication status	Published - 1995

Keywords

food industry
supply chain
supplier relations
marketing

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10.1108/09590559510095233

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title = "Retailer-supplier relationships and the evolution of marketing: two food industry case studies",

abstract = "Uses two case studies to examine how changing market structures in food supply chains have affected the nature of collaboration between retailer and supplier. Looks at the implications for the nature of marketing as a management function and as an area of study. Concludes with a discussion of the implications of closer supply chain relationships for industry profitability.",

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KW - supplier relations

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Retailer-supplier relationships and the evolution of marketing: two food industry case studies

Abstract

Keywords

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