Response rate survey: survey shows further debate needed to boost respondent numbers

Research output: Contribution to journalArticle

Abstract

The marketing research industry relies on members of the public and the business community giving up their time voluntarily to answer questions about their behaviour and attitudes. There is evidence of falling response rates from a variety of published sources relating to Government surveys and national surveys such as the National Readership Survey or the National Medical Readership Survey. If an increasing proportion of the population excludes themselves from marketing research, then worries may arise about the reliability of data being used for decision making.
Original languageEnglish
Pages (from-to)13
JournalResearch LIve
Publication statusPublished - 1 Aug 2006

Keywords

  • marketing research
  • survey responses
  • marketing debate

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