Abstract
The aim of this paper is to explore researcher vulnerability and identify the ways in which research with vulnerable consumers can impact on consumer researchers. Researchers working in the domain of vulnerable consumers need to be aware that feelings of vulnerability may be reflected back to the researcher.
| Original language | English |
|---|---|
| Pages (from-to) | 734-739 |
| Number of pages | 5 |
| Journal | European Journal of Marketing |
| Volume | 41 |
| Issue number | 7/8 |
| DOIs | |
| Publication status | Published - 2007 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
Keywords
- consumer behaviour
- interviews
- ethics
- marketing
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