Researching vulnerability: What about the researcher?

Hilary Downey, Kathy L. Hamilton, Miriam Catterall

Research output: Contribution to journalArticle

13 Citations (Scopus)

Abstract

The aim of this paper is to explore researcher vulnerability and identify the ways in which research with vulnerable consumers can impact on consumer researchers. Researchers working in the domain of vulnerable consumers need to be aware that feelings of vulnerability may be reflected back to the researcher.
Original languageEnglish
Pages (from-to)734-739
Number of pages5
JournalEuropean Journal of Marketing
Volume41
Issue number7/8
DOIs
Publication statusPublished - 2007

Keywords

  • consumer behaviour
  • interviews
  • ethics
  • marketing

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