Researching vulnerability: What about the researcher?

Hilary Downey, Kathy L. Hamilton, Miriam Catterall

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

The aim of this paper is to explore researcher vulnerability and identify the ways in which research with vulnerable consumers can impact on consumer researchers. Researchers working in the domain of vulnerable consumers need to be aware that feelings of vulnerability may be reflected back to the researcher.
LanguageEnglish
Pages734-739
Number of pages5
JournalEuropean Journal of Marketing
Volume41
Issue number7/8
DOIs
Publication statusPublished - 2007

Fingerprint

Vulnerability
Vulnerable consumers

Keywords

  • consumer behaviour
  • interviews
  • ethics
  • marketing

Cite this

Downey, Hilary ; Hamilton, Kathy L. ; Catterall, Miriam. / Researching vulnerability: What about the researcher?. In: European Journal of Marketing. 2007 ; Vol. 41, No. 7/8. pp. 734-739.
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Researching vulnerability: What about the researcher? / Downey, Hilary; Hamilton, Kathy L.; Catterall, Miriam.

In: European Journal of Marketing, Vol. 41, No. 7/8, 2007, p. 734-739.

Research output: Contribution to journalArticle

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