Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe

Barbara Caemmerer, Gary Armstrong (Editor), Philip Kotler (Editor), Michael John Harker (Editor), Ross Brennan (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing: An Introduction
Place of PublicationHarlow, England
Pages396-398
Number of pages2
Publication statusPublished - Apr 2009

Keywords

  • Renault
  • marketing
  • automobiles
  • sales
  • Europe

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