Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe

Barbara Caemmerer, Gary Armstrong (Editor), Philip Kotler (Editor), Michael John Harker (Editor), Ross Brennan (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing: An Introduction
Place of PublicationHarlow, England
Pages396-398
Number of pages2
Publication statusPublished - Apr 2009

Keywords

  • Renault
  • marketing
  • automobiles
  • sales
  • Europe

Cite this

Caemmerer, B., Armstrong, G. (Ed.), Kotler, P. (Ed.), Harker, M. J. (Ed.), & Brennan, R. (Ed.) (2009). Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe. In Marketing: An Introduction (pp. 396-398).