Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe

Barbara Caemmerer, Gary Armstrong (Editor), Philip Kotler (Editor), Michael John Harker (Editor), Ross Brennan (Editor)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Cite this

Caemmerer, B., Armstrong, G. (Ed.), Kotler, P. (Ed.), Harker, M. J. (Ed.), & Brennan, R. (Ed.) (2009). Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe. In Marketing: An Introduction (pp. 396-398).

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A2 - Harker, Michael John

A2 - Brennan, Ross

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