Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe

Barbara Caemmerer, Gary Armstrong (Editor), Philip Kotler (Editor), Michael John Harker (Editor), Ross Brennan (Editor)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Keywords

@inbook{dd9a3c1385f14f8faae29a33f78943a2,

title = "Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe",

keywords = "Renault, marketing, automobiles, sales, Europe",

author = "Barbara Caemmerer and Gary Armstrong and Philip Kotler and Harker, {Michael John} and Ross Brennan",

note = "1st European Edition",

year = "2009",

month = apr,

language = "English",

isbn = "0273713957; 9780273713951",

pages = "396--398",

booktitle = "Marketing: An Introduction",

}

TY - CHAP

T1 - Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe

AU - Caemmerer, Barbara

A2 - Armstrong, Gary

A2 - Kotler, Philip

A2 - Harker, Michael John

A2 - Brennan, Ross

N1 - 1st European Edition

PY - 2009/4

Y1 - 2009/4

KW - Renault

KW - marketing

KW - automobiles

KW - sales

KW - Europe

UR - http://www.pearson.ch/HigherEducation/Marketing/PrinciplesofMarketing/1471/9780273713951/Marketing-An-Introduction.aspx

M3 - Chapter

SN - 0273713957; 9780273713951

SP - 396

EP - 398

BT - Marketing: An Introduction

CY - Harlow, England

ER -