Renault: how a sausage, a sushi roll, a crispbread and a baguette have affected car sales in europe

B. Caemmerer

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This paper examines Renault: how a sausage, a sushi roll, a crispbread and a baguette have affected car sales in europe.
Original languageEnglish
Title of host publicationMarketing: An Introduction, European Edition
Publication statusPublished - 2009

Keywords

  • renault
  • car sales
  • europe

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