Relative importance of mobile banking predictors: a cross-national study

Kwabena Frimpong, Obaid Al-Shuridah, Alan Wilson, Frederick Asafo-Adjei Sarpong

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Abstract

Even though there is general agreement regarding the main factors, which predict consumers' attitudes to self-service technologies, there are still areas of controversy and limited understanding regarding the relative importance of these factors.
Original languageEnglish
Number of pages1
Publication statusPublished - 8 Sep 2018
EventFrontiers in Service 2018 - Texas State University, Austin, United States
Duration: 6 Sep 2018 → 9 Sep 2018

Conference

ConferenceFrontiers in Service 2018
CountryUnited States
CityAustin
Period6/09/18 → 9/09/18

Keywords

  • mobile banking
  • personality
  • self-service technologies
  • consumer attitudes

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    Frimpong, K., Al-Shuridah, O., Wilson, A., & Asafo-Adjei Sarpong, F. (2018). Relative importance of mobile banking predictors: a cross-national study. Paper presented at Frontiers in Service 2018, Austin, United States.