Even though there is general agreement regarding the main factors, which predict consumers' attitudes to self-service technologies, there are still areas of controversy and limited understanding regarding the relative importance of these factors.
|Number of pages||1|
|Publication status||Published - 8 Sep 2018|
|Event||Frontiers in Service 2018 - Texas State University, Austin, United States|
Duration: 6 Sep 2018 → 9 Sep 2018
|Conference||Frontiers in Service 2018|
|Period||6/09/18 → 9/09/18|
- mobile banking
- self-service technologies
- consumer attitudes
Frimpong, K., Al-Shuridah, O., Wilson, A., & Asafo-Adjei Sarpong, F. (2018). Relative importance of mobile banking predictors: a cross-national study. Paper presented at Frontiers in Service 2018, Austin, United States.