Relative importance of mobile banking predictors: a cross-national study

Kwabena Frimpong; Obaid  Al-Shuridah; Alan Wilson; Frederick Asafo-Adjei Sarpong

Relative importance of mobile banking predictors: a cross-national study

Kwabena Frimpong, Obaid Al-Shuridah, Alan Wilson, Frederick Asafo-Adjei Sarpong

Marketing

Research output: Contribution to conference › Paper › peer-review

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Abstract

Even though there is general agreement regarding the main factors, which predict consumers' attitudes to self-service technologies, there are still areas of controversy and limited understanding regarding the relative importance of these factors.

Original language	English
Number of pages	1
Publication status	Published - 8 Sep 2018
Event	Frontiers in Service 2018 - Texas State University, Austin, United States Duration: 6 Sep 2018 → 9 Sep 2018

Conference

Conference	Frontiers in Service 2018
Country	United States
City	Austin
Period	6/09/18 → 9/09/18

Keywords

mobile banking
personality
self-service technologies
consumer attitudes

Access to Document

Frimpong-etal-FS2018-Relative-importance-of-mobile-banking-predictorsAccepted author manuscript, 222 KB

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Cite this

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title = "Relative importance of mobile banking predictors: a cross-national study",

abstract = "Even though there is general agreement regarding the main factors, which predict consumers' attitudes to self-service technologies, there are still areas of controversy and limited understanding regarding the relative importance of these factors. ",

keywords = "mobile banking, personality, self-service technologies, consumer attitudes",

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AU - Frimpong, Kwabena

AU - Al-Shuridah, Obaid

AU - Wilson, Alan

AU - Asafo-Adjei Sarpong, Frederick

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Y1 - 2018/9/8

N2 - Even though there is general agreement regarding the main factors, which predict consumers' attitudes to self-service technologies, there are still areas of controversy and limited understanding regarding the relative importance of these factors.

AB - Even though there is general agreement regarding the main factors, which predict consumers' attitudes to self-service technologies, there are still areas of controversy and limited understanding regarding the relative importance of these factors.

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KW - personality

KW - self-service technologies

KW - consumer attitudes

M3 - Paper

Y2 - 6 September 2018 through 9 September 2018

ER -