@article{148fad2e51e7478d8fe01515dab1b69e,
title = "Relationship development in international retail franchising: case study evidence from the UK fashion sector",
keywords = "relationship development, retail franchising, international, case study, international marketing, united kingdom, franchising, relationship marketing, fashion industry",
author = "Doherty, \{Anne Marie\} and Nicholas Alexander",
year = "2004",
doi = "10.1108/03090560410548942",
language = "English",
volume = "38",
pages = "1215--1235",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Publishing Limited",
number = "9/10",
}