Relationship development in international retail franchising: case study evidence from the UK fashion sector

Anne Marie Doherty, Nicholas Alexander

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1215-1235
Number of pages21
JournalEuropean Journal of Marketing
Volume38
Issue number9/10
DOIs
Publication statusPublished - 2004

Keywords

  • relationship development
  • retail franchising
  • international
  • case study
  • international marketing
  • united kingdom
  • franchising
  • relationship marketing
  • fashion industry

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