Abstract
This article looks at the intellectual and practical vitality of the marketing community and provides an overview of the articles contained within this issue of the Journal of Marketing Management
| Original language | English |
|---|---|
| Pages (from-to) | 869-873 |
| Number of pages | 6 |
| Journal | Journal of Marketing Management |
| Volume | 27 |
| Issue number | 9 & 10 |
| Early online date | 10 Aug 2011 |
| DOIs | |
| Publication status | Published - Aug 2011 |
Keywords
- reflecting
- intellectual
- practical
- viability
- marketing
- community