Reconnecting Marketing to Markets

L. Araujo (Editor), J.H. Finch (Editor), H. Kjellberg (Editor)

Research output: Book/ReportBook

Abstract

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
LanguageEnglish
Place of PublicationUnited Kingdom
Number of pages270
Publication statusPublished - Dec 2010

Fingerprint

Marketing
Marketing practices
Marketing theory
Economics

Keywords

  • marketing
  • sociology
  • marketing practices
  • marketing theory
  • markets

Cite this

Araujo, L., Finch, J. H., & Kjellberg, H. (Eds.) (2010). Reconnecting Marketing to Markets. United Kingdom.
Araujo, L. (Editor) ; Finch, J.H. (Editor) ; Kjellberg, H. (Editor). / Reconnecting Marketing to Markets. United Kingdom, 2010. 270 p.
@book{9bf529088aae4a46aeb4e26805c75e8e,
title = "Reconnecting Marketing to Markets",
abstract = "The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.",
keywords = "marketing, sociology, marketing practices, marketing theory, markets",
editor = "L. Araujo and J.H. Finch and H. Kjellberg",
year = "2010",
month = "12",
language = "English",
isbn = "978-0-19-957806-1",

}

Araujo, L, Finch, JH & Kjellberg, H (eds) 2010, Reconnecting Marketing to Markets. United Kingdom.

Reconnecting Marketing to Markets. / Araujo, L. (Editor); Finch, J.H. (Editor); Kjellberg, H. (Editor).

United Kingdom, 2010. 270 p.

Research output: Book/ReportBook

TY - BOOK

T1 - Reconnecting Marketing to Markets

A2 - Araujo, L.

A2 - Finch, J.H.

A2 - Kjellberg, H.

PY - 2010/12

Y1 - 2010/12

N2 - The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

AB - The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

KW - marketing

KW - sociology

KW - marketing practices

KW - marketing theory

KW - markets

UR - http://ukcatalogue.oup.com/product/9780199578061.do?keyword=978-0-19-957806-1&sortby=bestMatches

M3 - Book

SN - 978-0-19-957806-1

BT - Reconnecting Marketing to Markets

CY - United Kingdom

ER -

Araujo L, (ed.), Finch JH, (ed.), Kjellberg H, (ed.). Reconnecting Marketing to Markets. United Kingdom, 2010. 270 p.