Reach and Rich: the new economics of information and the provision of on-line legal services in the UK

Peter Duncan, Karen Barton, Patricia McKellar

Research output: Contribution to conferencePaper

39 Downloads (Pure)

Abstract

The paper considers a number of issues including the use of the Web as an opportunity for smaller firms to break free from the traditional indicators of reputation and expertise such as the size and opulence of offices. It also reflects on the use of client-specific Extranets in addition to publicly available Internet sites. The paper concludes that although the Web provides reach, offering richness and the sense of community required for creating and sustaining relationships with potential clients can be difficult. Some suggestions are made for enhancing 'Richness' in Web sites.
Original languageEnglish
Number of pages20
Publication statusPublished - 9 Apr 2001
Event16th BILETA Annual Conference - Edinburgh, UK
Duration: 9 Apr 200110 Apr 2001

Conference

Conference16th BILETA Annual Conference
CityEdinburgh, UK
Period9/04/0110/04/01

    Fingerprint

Keywords

  • reputation
  • anagement
  • small legal firms
  • marketing legal firms
  • web advertising

Cite this

Duncan, P., Barton, K., & McKellar, P. (2001). Reach and Rich: the new economics of information and the provision of on-line legal services in the UK. Paper presented at 16th BILETA Annual Conference, Edinburgh, UK, .