The paper considers a number of issues including the use of the Web as an opportunity for smaller firms to break free from the traditional indicators of reputation and expertise such as the size and opulence of offices. It also reflects on the use of client-specific Extranets in addition to publicly available Internet sites. The paper concludes that although the Web provides reach, offering richness and the sense of community required for creating and sustaining relationships with potential clients can be difficult. Some suggestions are made for enhancing 'Richness' in Web sites.
|Number of pages||20|
|Publication status||Published - 9 Apr 2001|
|Event||16th BILETA Annual Conference - Edinburgh, UK|
Duration: 9 Apr 2001 → 10 Apr 2001
|Conference||16th BILETA Annual Conference|
|Period||9/04/01 → 10/04/01|
- small legal firms
- marketing legal firms
- web advertising
Duncan, P., Barton, K., & McKellar, P. (2001). Reach and Rich: the new economics of information and the provision of on-line legal services in the UK. Paper presented at 16th BILETA Annual Conference, Edinburgh, UK, .