Re-fashioning Kate: the making of a celebrity princess brand

Ashleigh Logan; Kathy Hamilton; Paul Hewer

Re-fashioning Kate: the making of a celebrity princess brand

Ashleigh Logan, Kathy Hamilton, Paul Hewer

Research output: Contribution to journal › Article › peer-review

Abstract

We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the myth of being: 'just like us'. By unpacking the 'Kate effect', we reveal how the British Royal Family brand is re-invigorated and sustained.

Original language	English
Pages (from-to)	378-383
Number of pages	6
Journal	Advances in Consumer Research
Volume	41
Publication status	Published - 2013

Keywords

celebrity
royal family
celebrity brand

Cite this

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AB - We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the myth of being: 'just like us'. By unpacking the 'Kate effect', we reveal how the British Royal Family brand is re-invigorated and sustained.

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Re-fashioning Kate: the making of a celebrity princess brand

Abstract

Keywords

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