Re-fashioning Kate: the making of a celebrity princess brand

Ashleigh Logan, Kathy Hamilton, Paul Hewer

Research output: Contribution to conferencePaper

Abstract

We illustrate the processes wherein a celebrity's appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the myth of being: 'just like us'. By unpacking the 'Kate effect', we reveal how the British Royal Family brand is re-invigorated and sustained.

Conference

ConferenceAssociation for Consumer Research Conference 2013
CountryUnited States
CityChicago
Period3/10/135/10/13

Fingerprint

Celebrity
Appropriation
Discourse

Keywords

  • celebrity
  • princess
  • brand
  • re-fashioning
  • kate
  • catherine

Cite this

Logan, A., Hamilton, K., & Hewer, P. (Accepted/In press). Re-fashioning Kate: the making of a celebrity princess brand. Paper presented at Association for Consumer Research Conference 2013, Chicago, United States.
Logan, Ashleigh ; Hamilton, Kathy ; Hewer, Paul. / Re-fashioning Kate : the making of a celebrity princess brand. Paper presented at Association for Consumer Research Conference 2013, Chicago, United States.
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author = "Ashleigh Logan and Kathy Hamilton and Paul Hewer",
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Logan, A, Hamilton, K & Hewer, P 2013, 'Re-fashioning Kate: the making of a celebrity princess brand' Paper presented at Association for Consumer Research Conference 2013, Chicago, United States, 3/10/13 - 5/10/13, .

Re-fashioning Kate : the making of a celebrity princess brand. / Logan, Ashleigh; Hamilton, Kathy; Hewer, Paul.

2013. Paper presented at Association for Consumer Research Conference 2013, Chicago, United States.

Research output: Contribution to conferencePaper

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AU - Hamilton, Kathy

AU - Hewer, Paul

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AB - We illustrate the processes wherein a celebrity's appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the myth of being: 'just like us'. By unpacking the 'Kate effect', we reveal how the British Royal Family brand is re-invigorated and sustained.

KW - celebrity

KW - princess

KW - brand

KW - re-fashioning

KW - kate

KW - catherine

UR - http://www.acrwebsite.org/

M3 - Paper

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Logan A, Hamilton K, Hewer P. Re-fashioning Kate: the making of a celebrity princess brand. 2013. Paper presented at Association for Consumer Research Conference 2013, Chicago, United States.