Re-fashioning Kate: the making of a celebrity princess brand

Ashleigh Logan; Kathy Hamilton; Paul Hewer

Re-fashioning Kate: the making of a celebrity princess brand

Ashleigh Logan, Kathy Hamilton, Paul Hewer

Research output: Contribution to conference › Paper › peer-review

Abstract

We illustrate the processes wherein a celebrity's appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the myth of being: 'just like us'. By unpacking the 'Kate effect', we reveal how the British Royal Family brand is re-invigorated and sustained.

Original language	English
Publication status	Accepted/In press - 2013
Event	Association for Consumer Research Conference 2013 - Chicago, United States Duration: 3 Oct 2013 → 5 Oct 2013

Conference

Conference	Association for Consumer Research Conference 2013
Country/Territory	United States
City	Chicago
Period	3/10/13 → 5/10/13

Keywords

celebrity
princess
brand
re-fashioning
kate
catherine

Cite this

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abstract = "We illustrate the processes wherein a celebrity's appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the myth of being: 'just like us'. By unpacking the 'Kate effect', we reveal how the British Royal Family brand is re-invigorated and sustained. ",

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note = "Association for Consumer Research Conference 2013 ; Conference date: 03-10-2013 Through 05-10-2013",

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TY - CONF

T1 - Re-fashioning Kate

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AU - Logan, Ashleigh

AU - Hamilton, Kathy

AU - Hewer, Paul

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N2 - We illustrate the processes wherein a celebrity's appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the myth of being: 'just like us'. By unpacking the 'Kate effect', we reveal how the British Royal Family brand is re-invigorated and sustained.

AB - We illustrate the processes wherein a celebrity's appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the myth of being: 'just like us'. By unpacking the 'Kate effect', we reveal how the British Royal Family brand is re-invigorated and sustained.

KW - celebrity

KW - princess

KW - brand

KW - re-fashioning

KW - kate

KW - catherine

UR - http://www.acrwebsite.org/

M3 - Paper

Y2 - 3 October 2013 through 5 October 2013

ER -

Re-fashioning Kate: the making of a celebrity princess brand

Abstract

Conference

Keywords

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Cite this