Re-fashioning Kate: the making of a celebrity princess brand

Ashleigh Logan, Kathy Hamilton, Paul Hewer

Research output: Contribution to conferencePaper

Abstract

We illustrate the processes wherein a celebrity's appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the myth of being: 'just like us'. By unpacking the 'Kate effect', we reveal how the British Royal Family brand is re-invigorated and sustained.
Original languageEnglish
Publication statusAccepted/In press - 2013
EventAssociation for Consumer Research Conference 2013 - Chicago, United States
Duration: 3 Oct 20135 Oct 2013

Conference

ConferenceAssociation for Consumer Research Conference 2013
CountryUnited States
CityChicago
Period3/10/135/10/13

Keywords

  • celebrity
  • princess
  • brand
  • re-fashioning
  • kate
  • catherine

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