We illustrate the processes wherein a celebrity's appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the myth of being: 'just like us'. By unpacking the 'Kate effect', we reveal how the British Royal Family brand is re-invigorated and sustained.
|Publication status||Accepted/In press - 2013|
|Event||Association for Consumer Research Conference 2013 - Chicago, United States|
Duration: 3 Oct 2013 → 5 Oct 2013
|Conference||Association for Consumer Research Conference 2013|
|Period||3/10/13 → 5/10/13|