Re-fashioning Kate: the making of a celebrity princess brand

Ashleigh Logan, Kathy Hamilton, Paul Hewer

Research output: Contribution to journalArticlepeer-review


We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the myth of being: 'just like us'. By unpacking the 'Kate effect', we reveal how the British Royal Family brand is re-invigorated and sustained.
Original languageEnglish
Pages (from-to)378-383
Number of pages6
JournalAdvances in Consumer Research
Publication statusPublished - 2013


  • celebrity
  • royal family
  • celebrity brand


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