Re-fashioning Kate: the making of a celebrity princess brand

Ashleigh Logan, Kathy Hamilton, Paul Hewer

Research output: Contribution to journalArticle

Abstract

We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the myth of being: 'just like us'. By unpacking the 'Kate effect', we reveal how the British Royal Family brand is re-invigorated and sustained.
LanguageEnglish
Pages378-383
Number of pages6
JournalAdvances in Consumer Research
Volume41
Publication statusPublished - 2013

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Celebrity
Appropriation
Discourse

Keywords

  • celebrity
  • royal family
  • celebrity brand

Cite this

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Re-fashioning Kate : the making of a celebrity princess brand. / Logan, Ashleigh; Hamilton, Kathy; Hewer, Paul.

In: Advances in Consumer Research, Vol. 41, 2013, p. 378-383.

Research output: Contribution to journalArticle

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