Abstract
We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the myth of being: 'just like us'. By unpacking the 'Kate effect', we reveal how the British Royal Family brand is re-invigorated and sustained.
| Original language | English |
|---|---|
| Pages (from-to) | 378-383 |
| Number of pages | 6 |
| Journal | Advances in Consumer Research |
| Volume | 41 |
| Publication status | Published - 2013 |
Keywords
- celebrity
- royal family
- celebrity brand