We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the myth of being: 'just like us'. By unpacking the 'Kate effect', we reveal how the British Royal Family brand is re-invigorated and sustained.
|Number of pages||6|
|Journal||Advances in Consumer Research|
|Publication status||Published - 2013|
- royal family
- celebrity brand