Re-engineering assessment practices: a case study on the use of multiple-choice tests in a UK marketing class

M. Douglas, Sean Ennis, A.M. Wilson

Research output: Contribution to conferencePaper

Abstract

This paper examines the re-engineering assessment practices.
Original languageEnglish
Publication statusPublished - 2008
EventAcademy of Marketing Science Annual Conference - Vancouver
Duration: 1 Jan 1900 → …

Conference

ConferenceAcademy of Marketing Science Annual Conference
CityVancouver
Period1/01/00 → …

    Fingerprint

Keywords

  • re-engineering
  • practices
  • multiple-choice tests
  • UK
  • marketing

Cite this

Douglas, M., Ennis, S., & Wilson, A. M. (2008). Re-engineering assessment practices: a case study on the use of multiple-choice tests in a UK marketing class. Paper presented at Academy of Marketing Science Annual Conference, Vancouver, .