Re-engineering assessment practices: a case study on the use of multiple-choice tests in a UK marketing class

M. Douglas, Sean Ennis, A.M. Wilson

Research output: Contribution to conferencePaper

Abstract

This paper examines the re-engineering assessment practices.

Conference

ConferenceAcademy of Marketing Science Annual Conference
CityVancouver
Period1/01/00 → …

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marketing
engineering

Keywords

  • re-engineering
  • practices
  • multiple-choice tests
  • UK
  • marketing

Cite this

Douglas, M., Ennis, S., & Wilson, A. M. (2008). Re-engineering assessment practices: a case study on the use of multiple-choice tests in a UK marketing class. Paper presented at Academy of Marketing Science Annual Conference, Vancouver, .
Douglas, M. ; Ennis, Sean ; Wilson, A.M. / Re-engineering assessment practices: a case study on the use of multiple-choice tests in a UK marketing class. Paper presented at Academy of Marketing Science Annual Conference, Vancouver, .
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title = "Re-engineering assessment practices: a case study on the use of multiple-choice tests in a UK marketing class",
abstract = "This paper examines the re-engineering assessment practices.",
keywords = "re-engineering, practices, multiple-choice tests, UK, marketing",
author = "M. Douglas and Sean Ennis and A.M. Wilson",
year = "2008",
language = "English",
note = "Academy of Marketing Science Annual Conference ; Conference date: 01-01-1900",

}

Douglas, M, Ennis, S & Wilson, AM 2008, 'Re-engineering assessment practices: a case study on the use of multiple-choice tests in a UK marketing class' Paper presented at Academy of Marketing Science Annual Conference, Vancouver, 1/01/00, .

Re-engineering assessment practices: a case study on the use of multiple-choice tests in a UK marketing class. / Douglas, M.; Ennis, Sean; Wilson, A.M.

2008. Paper presented at Academy of Marketing Science Annual Conference, Vancouver, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - Re-engineering assessment practices: a case study on the use of multiple-choice tests in a UK marketing class

AU - Douglas, M.

AU - Ennis, Sean

AU - Wilson, A.M.

PY - 2008

Y1 - 2008

N2 - This paper examines the re-engineering assessment practices.

AB - This paper examines the re-engineering assessment practices.

KW - re-engineering

KW - practices

KW - multiple-choice tests

KW - UK

KW - marketing

M3 - Paper

ER -

Douglas M, Ennis S, Wilson AM. Re-engineering assessment practices: a case study on the use of multiple-choice tests in a UK marketing class. 2008. Paper presented at Academy of Marketing Science Annual Conference, Vancouver, .