Quantifying social media engagement: valuable consumer insights for business decision making

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper examines social media engagement and valuable consumer insights for business decision making

Original language	English
Publication status	Published - Sept 2013
Event	BAM 2013 - Aintree Racecourse, Liverpool, United Kingdom Duration: 10 Sept 2013 → 12 Sept 2013

Conference	BAM 2013
Country/Territory	United Kingdom
City	Aintree Racecourse, Liverpool
Period	10/09/13 → 12/09/13

@conference{fc702a6c94334f039cb603017fde8794,

title = "Quantifying social media engagement: valuable consumer insights for business decision making",

abstract = "This paper examines social media engagement and valuable consumer insights for business decision making",

keywords = "social media engagement, business decision making, consumer insights",

author = "Jillian Ney and Andrea Tonner",

year = "2013",

month = sep,

language = "English",

note = "BAM 2013 ; Conference date: 10-09-2013 Through 12-09-2013",

}

TY - CONF

T1 - Quantifying social media engagement

T2 - BAM 2013

AU - Ney, Jillian

AU - Tonner, Andrea

PY - 2013/9

Y1 - 2013/9

N2 - This paper examines social media engagement and valuable consumer insights for business decision making

AB - This paper examines social media engagement and valuable consumer insights for business decision making

KW - social media engagement

KW - business decision making

KW - consumer insights

UR - https://www.bam.ac.uk/sites/bam.ac.uk/files/BAM2013%20Paper%20Schedule.pdf

UR - http://www.bam.ac.uk/civicrm/event/info?id=1161&reset=1

M3 - Paper

Y2 - 10 September 2013 through 12 September 2013

ER -