Quantifying social media engagement: valuable consumer insights for business decision making

Jillian Ney, Andrea Tonner

Research output: Contribution to conferencePaper

Abstract

This paper examines social media engagement and valuable consumer insights for business decision making

Conference

ConferenceBAM 2013
CountryUnited Kingdom
CityAintree Racecourse, Liverpool
Period10/09/1312/09/13

Fingerprint

Decision making
Social media

Keywords

  • social media engagement
  • business decision making
  • consumer insights

Cite this

Ney, J., & Tonner, A. (2013). Quantifying social media engagement: valuable consumer insights for business decision making. Paper presented at BAM 2013, Aintree Racecourse, Liverpool, United Kingdom.
Ney, Jillian ; Tonner, Andrea. / Quantifying social media engagement : valuable consumer insights for business decision making. Paper presented at BAM 2013, Aintree Racecourse, Liverpool, United Kingdom.
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author = "Jillian Ney and Andrea Tonner",
year = "2013",
month = "9",
language = "English",
note = "BAM 2013 ; Conference date: 10-09-2013 Through 12-09-2013",

}

Ney, J & Tonner, A 2013, 'Quantifying social media engagement: valuable consumer insights for business decision making' Paper presented at BAM 2013, Aintree Racecourse, Liverpool, United Kingdom, 10/09/13 - 12/09/13, .

Quantifying social media engagement : valuable consumer insights for business decision making. / Ney, Jillian; Tonner, Andrea.

2013. Paper presented at BAM 2013, Aintree Racecourse, Liverpool, United Kingdom.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Quantifying social media engagement

T2 - valuable consumer insights for business decision making

AU - Ney, Jillian

AU - Tonner, Andrea

PY - 2013/9

Y1 - 2013/9

N2 - This paper examines social media engagement and valuable consumer insights for business decision making

AB - This paper examines social media engagement and valuable consumer insights for business decision making

KW - social media engagement

KW - business decision making

KW - consumer insights

UR - https://www.bam.ac.uk/sites/bam.ac.uk/files/BAM2013%20Paper%20Schedule.pdf

UR - http://www.bam.ac.uk/civicrm/event/info?id=1161&reset=1

M3 - Paper

ER -

Ney J, Tonner A. Quantifying social media engagement: valuable consumer insights for business decision making. 2013. Paper presented at BAM 2013, Aintree Racecourse, Liverpool, United Kingdom.