Quantifying social media engagement: valuable consumer insights for business decision making

Jillian Ney, Andrea Tonner

Research output: Contribution to conferencePaper

Abstract

This paper examines social media engagement and valuable consumer insights for business decision making
Original languageEnglish
Publication statusPublished - Sep 2013
EventBAM 2013 - Aintree Racecourse, Liverpool, United Kingdom
Duration: 10 Sep 201312 Sep 2013

Conference

ConferenceBAM 2013
CountryUnited Kingdom
CityAintree Racecourse, Liverpool
Period10/09/1312/09/13

Keywords

  • social media engagement
  • business decision making
  • consumer insights

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