Abstract
Alan Wilson reviews Qualitative Market Research: A Practitioner's and Buyer's Guide by W. Gordon and R. Langmaid
| Original language | English |
|---|---|
| Pages (from-to) | 238-239 |
| Number of pages | 2 |
| Journal | Journal of Marketing Management |
| Volume | 5 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1989 |
Keywords
- qualitivie research
- marketing
- practioners
- buyers
- guide