Qualitative Market Research: A Practitioner's and Buyer's Guide by W. Gordon and R. Langmaid

Research output: Contribution to journalBook/Film/Article review

Abstract

Alan Wilson reviews Qualitative Market Research: A Practitioner's and Buyer's Guide by W. Gordon and R. Langmaid
LanguageEnglish
Pages238-239
Number of pages2
JournalJournal of Marketing Management
Volume5
Issue number2
DOIs
Publication statusPublished - 1989

Fingerprint

Market research
Buyers

Keywords

  • qualitivie research
  • marketing
  • practioners
  • buyers
  • guide

Cite this

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title = "Qualitative Market Research: A Practitioner's and Buyer's Guide by W. Gordon and R. Langmaid",
abstract = "Alan Wilson reviews Qualitative Market Research: A Practitioner's and Buyer's Guide by W. Gordon and R. Langmaid",
keywords = "qualitivie research, marketing, practioners, buyers, guide",
author = "Alan Wilson",
year = "1989",
doi = "10.1080/0267257X.1989.9964101",
language = "English",
volume = "5",
pages = "238--239",
journal = "Journal of Marketing Management",
issn = "0267-257X",
number = "2",

}

Qualitative Market Research: A Practitioner's and Buyer's Guide by W. Gordon and R. Langmaid. / Wilson, Alan.

In: Journal of Marketing Management, Vol. 5, No. 2, 1989, p. 238-239.

Research output: Contribution to journalBook/Film/Article review

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DO - 10.1080/0267257X.1989.9964101

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