Qualitative Market Research: A Practitioner's and Buyer's Guide by W. Gordon and R. Langmaid

Research output: Contribution to journalBook/Film/Article review

Abstract

Alan Wilson reviews Qualitative Market Research: A Practitioner's and Buyer's Guide by W. Gordon and R. Langmaid
Original languageEnglish
Pages (from-to)238-239
Number of pages2
JournalJournal of Marketing Management
Volume5
Issue number2
DOIs
Publication statusPublished - 1989

Keywords

  • qualitivie research
  • marketing
  • practioners
  • buyers
  • guide

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