Qualitative data analysis software: Will it ever become mainstream? Evidence from Spain

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Abstract

This article discusses qualitative data analysis, in particular it poses the question 'will it ever become mainstream?'

Original language	English
Journal	International Journal of Market Research
Volume	53
Issue number	1
Publication status	Published - 2011

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title = "Qualitative data analysis software: Will it ever become mainstream? Evidence from Spain",

abstract = "This article discusses qualitative data analysis, in particular it poses the question 'will it ever become mainstream?'",

keywords = "data analysis, data analysis software, Spain",

author = "J. Fierro and A.M. Wilson",

year = "2011",

language = "English",

volume = "53",

journal = "International Journal of Market Research",

issn = "0025-3618",

publisher = "Market Research Society",

number = "1",

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T2 - Will it ever become mainstream? Evidence from Spain

AU - Fierro, J.

AU - Wilson, A.M.

PY - 2011

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N2 - This article discusses qualitative data analysis, in particular it poses the question 'will it ever become mainstream?'

AB - This article discusses qualitative data analysis, in particular it poses the question 'will it ever become mainstream?'

KW - data analysis

KW - data analysis software

KW - Spain

M3 - Article

VL - 53

JO - International Journal of Market Research

JF - International Journal of Market Research

SN - 0025-3618

IS - 1

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