Qualitative data analysis software: Will it ever become mainstream? Evidence from Spain

J. Fierro, A.M. Wilson

Research output: Contribution to journalArticle


This article discusses qualitative data analysis, in particular it poses the question 'will it ever become mainstream?'
Original languageEnglish
JournalInternational Journal of Market Research
Issue number1
Publication statusPublished - 2011


  • data analysis
  • data analysis software
  • Spain

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