Pushing the boundaries, sketching the future

Paul Hewer, Mark Tadajewski

Research output: Contribution to journalEditorial

1 Citation (Scopus)

Abstract

Our vision for the Journal of Marketing Management (JMM) has always been aligned to those of past editors (Baker, 1984–1999; and Hart, 1999–2010), in that we envisioned a Journal that is ambitious in content and innovative in approach and style. A Journal with its feet firmly embedded in the present; sensitive and true to where it has come from; but still open to its possible future(s), with a responsibility to stand at the forefront of marketing thought. A steady ship if you like, within the turbulent seas of academic endeavour and responsibility.
Original languageEnglish
Pages (from-to)183-185
Number of pages3
JournalJournal of Marketing Management
Volume30
Issue number11-12
Early online date25 Sep 2014
DOIs
Publication statusPublished - 2014

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Keywords

  • future marketing
  • marketing knowledge
  • academy of marketing

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