Pushing the boundaries, sketching the future

Paul Hewer; Mark Tadajewski

doi:10.1080/0267257X.2014.941668

Pushing the boundaries, sketching the future

Paul Hewer, Mark Tadajewski

Marketing

Research output: Contribution to journal › Editorial

1 Citation (Scopus)

Abstract

Our vision for the Journal of Marketing Management (JMM) has always been aligned to those of past editors (Baker, 1984–1999; and Hart, 1999–2010), in that we envisioned a Journal that is ambitious in content and innovative in approach and style. A Journal with its feet firmly embedded in the present; sensitive and true to where it has come from; but still open to its possible future(s), with a responsibility to stand at the forefront of marketing thought. A steady ship if you like, within the turbulent seas of academic endeavour and responsibility.

Original language	English
Pages (from-to)	183-185
Number of pages	3
Journal	Journal of Marketing Management
Volume	30
Issue number	11-12
Early online date	25 Sept 2014
DOIs	https://doi.org/10.1080/0267257X.2014.941668
Publication status	Published - 2014

Keywords

future marketing
marketing knowledge
academy of marketing

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10.1080/0267257X.2014.941668

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abstract = "Our vision for the Journal of Marketing Management (JMM) has always been aligned to those of past editors (Baker, 1984–1999; and Hart, 1999–2010), in that we envisioned a Journal that is ambitious in content and innovative in approach and style. A Journal with its feet firmly embedded in the present; sensitive and true to where it has come from; but still open to its possible future(s), with a responsibility to stand at the forefront of marketing thought. A steady ship if you like, within the turbulent seas of academic endeavour and responsibility.",

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KW - marketing knowledge

KW - academy of marketing

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DO - 10.1080/0267257X.2014.941668

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Pushing the boundaries, sketching the future

Abstract

Keywords

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