Our vision for the Journal of Marketing Management (JMM) has always been aligned to those of past editors (Baker, 1984–1999; and Hart, 1999–2010), in that we envisioned a Journal that is ambitious in content and innovative in approach and style. A Journal with its feet firmly embedded in the present; sensitive and true to where it has come from; but still open to its possible future(s), with a responsibility to stand at the forefront of marketing thought. A steady ship if you like, within the turbulent seas of academic endeavour and responsibility.
|Number of pages||3|
|Journal||Journal of Marketing Management|
|Early online date||25 Sept 2014|
|Publication status||Published - 2014|
- future marketing
- marketing knowledge
- academy of marketing