Pursuing alternative demand forecasting approaches in the tourism sector

Spiros Gounaris

doi:10.1007/978-3-030-66154-0_1

Pursuing alternative demand forecasting approaches in the tourism sector

Spiros Gounaris

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Relying on econometric principles and modelling has been the dominant in developing models to forecast demand for tourism services. But this is not necessarily the best approach since such models extrapolate the past into the future through a linear perspective. At the same time, this approach fails to incorporate the dynamic nature of travelers behaviour and choices resulting from various emerging conditions. With this mind, we explain in detail the key limitations of the dominant approach to modelling demand and propose an alternative, fresh view that can improve the accuracy and relevance of the prognosis. We also offer a proposed research design to accommodate the requirements of this fresh approach, while explaining who and how would benefit from my proposed method.

Original language	English
Title of host publication	Strategic Innovative Marketing and Tourism in the COVID-19 Era
Subtitle of host publication	9th ICSIMAT Conferece 2020
Editors	Androniki Kavoura, Stephen J. Havlovic , Natalya Totskaya
Place of Publication	Switzerland
Publisher	Springer
Chapter	1
Pages	1-9
Number of pages	9
ISBN (Electronic)	978-3-030-66154-0
ISBN (Print)	978-3-030-66153-3
DOIs	https://doi.org/10.1007/978-3-030-66154-0_1
Publication status	Published - 16 Feb 2021

Publication series

Name	Springer Proceedings in Business & Economics
Publisher	Springer

Keywords

tourism
demand forecasting
sustainability

Access to Document

10.1007/978-3-030-66154-0_1

Cite this

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Pursuing alternative demand forecasting approaches in the tourism sector. / Gounaris, Spiros.
Strategic Innovative Marketing and Tourism in the COVID-19 Era: 9th ICSIMAT Conferece 2020. ed. / Androniki Kavoura; Stephen J. Havlovic ; Natalya Totskaya. Switzerland: Springer, 2021. p. 1-9 (Springer Proceedings in Business & Economics).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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PY - 2021/2/16

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KW - sustainability

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Pursuing alternative demand forecasting approaches in the tourism sector

Abstract

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Keywords

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