Purchasing package holidays through shop-at-home television programs: an analysis of consumer's consumption motives

G. Walsh, K.P. Gwinner

Research output: Contribution to journalArticle

6 Citations (Scopus)

Abstract

This paper examines the reasons why consumers purchase package holidays through shop-at-home television programs.
Original languageEnglish
Pages (from-to)111-128
Number of pages17
JournalJournal of Vacation Marketing
Volume15
Issue number2
Publication statusPublished - 2009

Keywords

  • purchasing
  • package holidays
  • shop-at-home
  • television programs
  • consumer

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