Promoting content discovery of open repositories: reviewing the impact of optimization techniques (2016-2019)

George Macgregor

    Research output: Contribution to conferencePaper

    Abstract

    Ensuring open repositories fulfill the discovery needs of both human and machine users is of growing importance and essential to validate the continued relevance of open repositories to users, and as nodes within open scholarly communication infrastructure. Following positive preliminary results reported elsewhere, this submission reviews the longer term impact of a series of discovery optimization approaches deployed on an open institutional repository. These approaches were designed to support improved content discovery and user engagement, thereby improving content usage. Using Strathprints, the University of Strathclyde repository as a case study, this submission will review the techniques and technical changes deployed on Strathprints and examine the impact of these changes by studying data on web impact, COUNTER usage and web traffic over a 4-year period. Analysis of this unique dataset provides persuasive evidence that specific enhancements to the technical configuration of a repository can generate substantial improvements in its content discovery potential and ergo its content usage, especially over several years. COUNTER usage grew by 62%. Increases in Google 'impressions' (266%) and 'clicks' (104%) were a notable finding, with high levels of statistical significance found in the correlation between clicks and usage (t = 14.30; df = 11; p < 0.0005). Web traffic to Strathprints from Google and Google Scholar was found to increase significantly with growth on some metrics exceeding 1300%. Although some of these results deserve additional scrutiny, the paper nevertheless demonstrates the link between repository optimization and the need for open repositories to assume a proactive development path, especially one that prioritises web impact and discovery.

    Conference

    Conference14th International Conference on Open Repositories (OR2019)
    Abbreviated titleOR2019
    CountryGermany
    CityHamburg
    Period10/06/1913/06/19

    Fingerprint

    search engine
    traffic
    Communication
    statistical significance
    infrastructure
    communication
    evidence

    Keywords

    • open repositories
    • information retrieval
    • resource discovery
    • Open Access
    • content visibility
    • repository optimization
    • open science
    • web impact

    Cite this

    Macgregor, G. (2019). Promoting content discovery of open repositories: reviewing the impact of optimization techniques (2016-2019). 1-10. Paper presented at 14th International Conference on Open Repositories (OR2019), Hamburg, Germany. https://doi.org/10.17868/67963
    Macgregor, George. / Promoting content discovery of open repositories : reviewing the impact of optimization techniques (2016-2019). Paper presented at 14th International Conference on Open Repositories (OR2019), Hamburg, Germany.10 p.
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    title = "Promoting content discovery of open repositories: reviewing the impact of optimization techniques (2016-2019)",
    abstract = "Ensuring open repositories fulfill the discovery needs of both human and machine users is of growing importance and essential to validate the continued relevance of open repositories to users, and as nodes within open scholarly communication infrastructure. Following positive preliminary results reported elsewhere, this submission reviews the longer term impact of a series of discovery optimization approaches deployed on an open institutional repository. These approaches were designed to support improved content discovery and user engagement, thereby improving content usage. Using Strathprints, the University of Strathclyde repository as a case study, this submission will review the techniques and technical changes deployed on Strathprints and examine the impact of these changes by studying data on web impact, COUNTER usage and web traffic over a 4-year period. Analysis of this unique dataset provides persuasive evidence that specific enhancements to the technical configuration of a repository can generate substantial improvements in its content discovery potential and ergo its content usage, especially over several years. COUNTER usage grew by 62{\%}. Increases in Google 'impressions' (266{\%}) and 'clicks' (104{\%}) were a notable finding, with high levels of statistical significance found in the correlation between clicks and usage (t = 14.30; df = 11; p < 0.0005). Web traffic to Strathprints from Google and Google Scholar was found to increase significantly with growth on some metrics exceeding 1300{\%}. Although some of these results deserve additional scrutiny, the paper nevertheless demonstrates the link between repository optimization and the need for open repositories to assume a proactive development path, especially one that prioritises web impact and discovery.",
    keywords = "open repositories, information retrieval, resource discovery, Open Access, content visibility, repository optimization, open science, web impact",
    author = "George Macgregor",
    note = "Data supporting this work are available under a Creative Commons Attribution (CC-BY) license at: https://doi.org/10.5281/zenodo.3146554; 14th International Conference on Open Repositories (OR2019), OR2019 ; Conference date: 10-06-2019 Through 13-06-2019",
    year = "2019",
    month = "5",
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    doi = "10.17868/67963",
    language = "English",
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    Macgregor, G 2019, 'Promoting content discovery of open repositories: reviewing the impact of optimization techniques (2016-2019)' Paper presented at 14th International Conference on Open Repositories (OR2019), Hamburg, Germany, 10/06/19 - 13/06/19, pp. 1-10. https://doi.org/10.17868/67963

    Promoting content discovery of open repositories : reviewing the impact of optimization techniques (2016-2019). / Macgregor, George.

    2019. 1-10 Paper presented at 14th International Conference on Open Repositories (OR2019), Hamburg, Germany.

    Research output: Contribution to conferencePaper

    TY - CONF

    T1 - Promoting content discovery of open repositories

    T2 - reviewing the impact of optimization techniques (2016-2019)

    AU - Macgregor, George

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    PY - 2019/5/22

    Y1 - 2019/5/22

    N2 - Ensuring open repositories fulfill the discovery needs of both human and machine users is of growing importance and essential to validate the continued relevance of open repositories to users, and as nodes within open scholarly communication infrastructure. Following positive preliminary results reported elsewhere, this submission reviews the longer term impact of a series of discovery optimization approaches deployed on an open institutional repository. These approaches were designed to support improved content discovery and user engagement, thereby improving content usage. Using Strathprints, the University of Strathclyde repository as a case study, this submission will review the techniques and technical changes deployed on Strathprints and examine the impact of these changes by studying data on web impact, COUNTER usage and web traffic over a 4-year period. Analysis of this unique dataset provides persuasive evidence that specific enhancements to the technical configuration of a repository can generate substantial improvements in its content discovery potential and ergo its content usage, especially over several years. COUNTER usage grew by 62%. Increases in Google 'impressions' (266%) and 'clicks' (104%) were a notable finding, with high levels of statistical significance found in the correlation between clicks and usage (t = 14.30; df = 11; p < 0.0005). Web traffic to Strathprints from Google and Google Scholar was found to increase significantly with growth on some metrics exceeding 1300%. Although some of these results deserve additional scrutiny, the paper nevertheless demonstrates the link between repository optimization and the need for open repositories to assume a proactive development path, especially one that prioritises web impact and discovery.

    AB - Ensuring open repositories fulfill the discovery needs of both human and machine users is of growing importance and essential to validate the continued relevance of open repositories to users, and as nodes within open scholarly communication infrastructure. Following positive preliminary results reported elsewhere, this submission reviews the longer term impact of a series of discovery optimization approaches deployed on an open institutional repository. These approaches were designed to support improved content discovery and user engagement, thereby improving content usage. Using Strathprints, the University of Strathclyde repository as a case study, this submission will review the techniques and technical changes deployed on Strathprints and examine the impact of these changes by studying data on web impact, COUNTER usage and web traffic over a 4-year period. Analysis of this unique dataset provides persuasive evidence that specific enhancements to the technical configuration of a repository can generate substantial improvements in its content discovery potential and ergo its content usage, especially over several years. COUNTER usage grew by 62%. Increases in Google 'impressions' (266%) and 'clicks' (104%) were a notable finding, with high levels of statistical significance found in the correlation between clicks and usage (t = 14.30; df = 11; p < 0.0005). Web traffic to Strathprints from Google and Google Scholar was found to increase significantly with growth on some metrics exceeding 1300%. Although some of these results deserve additional scrutiny, the paper nevertheless demonstrates the link between repository optimization and the need for open repositories to assume a proactive development path, especially one that prioritises web impact and discovery.

    KW - open repositories

    KW - information retrieval

    KW - resource discovery

    KW - Open Access

    KW - content visibility

    KW - repository optimization

    KW - open science

    KW - web impact

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    U2 - 10.17868/67963

    DO - 10.17868/67963

    M3 - Paper

    SP - 1

    EP - 10

    ER -

    Macgregor G. Promoting content discovery of open repositories: reviewing the impact of optimization techniques (2016-2019). 2019. Paper presented at 14th International Conference on Open Repositories (OR2019), Hamburg, Germany. https://doi.org/10.17868/67963