Profiling the target audience of a social marketing campaign: a cluster analysis approach

G. Walsh, L.M. Hassan, E.M.K. Shiu, G. Hastings

Research output: Contribution to conference › Paper

This paper examines profiling the target audience of a social marketing campaign.

Original language	English
Publication status	Published - 2007
Event	To be assertained - Duration: 1 Jan 1900 → …

Conference	To be assertained
Period	1/01/00 → …

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Walsh, G., Hassan, L. M., Shiu, E. M. K., & Hastings, G. (2007). Profiling the target audience of a social marketing campaign: a cluster analysis approach. Paper presented at To be assertained, .

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title = "Profiling the target audience of a social marketing campaign: a cluster analysis approach",

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year = "2007",

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