Profiling the target audience of a social marketing campaign: a cluster analysis approach

G. Walsh, L.M. Hassan, E.M.K. Shiu, G. Hastings

Research output: Contribution to conference › Paper

Abstract

This paper examines profiling the target audience of a social marketing campaign.

Original language	English
Publication status	Published - 2007
Event	To be assertained - Duration: 1 Jan 1900 → …

Conference	To be assertained
Period	1/01/00 → …

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title = "Profiling the target audience of a social marketing campaign: a cluster analysis approach",

abstract = "This paper examines profiling the target audience of a social marketing campaign.",

keywords = "marketing campaign, social, cluster analysis",

author = "G. Walsh and L.M. Hassan and E.M.K. Shiu and G. Hastings",

note = "AHR; To be assertained ; Conference date: 01-01-1900",

year = "2007",

language = "English",

}

TY - CONF

T1 - Profiling the target audience of a social marketing campaign: a cluster analysis approach

AU - Walsh, G.

AU - Hassan, L.M.

AU - Shiu, E.M.K.

AU - Hastings, G.

N1 - AHR

PY - 2007

Y1 - 2007

N2 - This paper examines profiling the target audience of a social marketing campaign.

AB - This paper examines profiling the target audience of a social marketing campaign.

KW - marketing campaign

KW - social

KW - cluster analysis

M3 - Paper

T2 - To be assertained

Y2 - 1 January 1900

ER -