Profiling the target audience of a social marketing campaign: a cluster analysis approach

G. Walsh, L.M. Hassan, E.M.K. Shiu, G. Hastings

Research output: Contribution to conferencePaper

Abstract

This paper examines profiling the target audience of a social marketing campaign.
LanguageEnglish
Publication statusPublished - 2007
EventTo be assertained -
Duration: 1 Jan 1900 → …

Conference

ConferenceTo be assertained
Period1/01/00 → …

Fingerprint

Profiling
Social marketing
Cluster analysis

Keywords

  • marketing campaign
  • social
  • cluster analysis

Cite this

Walsh, G., Hassan, L. M., Shiu, E. M. K., & Hastings, G. (2007). Profiling the target audience of a social marketing campaign: a cluster analysis approach. Paper presented at To be assertained, .
Walsh, G. ; Hassan, L.M. ; Shiu, E.M.K. ; Hastings, G. / Profiling the target audience of a social marketing campaign: a cluster analysis approach. Paper presented at To be assertained, .
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title = "Profiling the target audience of a social marketing campaign: a cluster analysis approach",
abstract = "This paper examines profiling the target audience of a social marketing campaign.",
keywords = "marketing campaign, social, cluster analysis",
author = "G. Walsh and L.M. Hassan and E.M.K. Shiu and G. Hastings",
note = "AHR; To be assertained ; Conference date: 01-01-1900",
year = "2007",
language = "English",

}

Walsh, G, Hassan, LM, Shiu, EMK & Hastings, G 2007, 'Profiling the target audience of a social marketing campaign: a cluster analysis approach' Paper presented at To be assertained, 1/01/00, .

Profiling the target audience of a social marketing campaign: a cluster analysis approach. / Walsh, G.; Hassan, L.M.; Shiu, E.M.K.; Hastings, G.

2007. Paper presented at To be assertained, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - Profiling the target audience of a social marketing campaign: a cluster analysis approach

AU - Walsh, G.

AU - Hassan, L.M.

AU - Shiu, E.M.K.

AU - Hastings, G.

N1 - AHR

PY - 2007

Y1 - 2007

N2 - This paper examines profiling the target audience of a social marketing campaign.

AB - This paper examines profiling the target audience of a social marketing campaign.

KW - marketing campaign

KW - social

KW - cluster analysis

M3 - Paper

ER -

Walsh G, Hassan LM, Shiu EMK, Hastings G. Profiling the target audience of a social marketing campaign: a cluster analysis approach. 2007. Paper presented at To be assertained, .