Abstract
This paper examines profiling the target audience of a social marketing campaign.
| Language | English |
|---|---|
| Publication status | Published - 2007 |
| Event | To be assertained - Duration: 1 Jan 1900 → … |
Conference
| Conference | To be assertained |
|---|---|
| Period | 1/01/00 → … |
Fingerprint
Profiling
Social marketing
Cluster analysis
Keywords
- marketing campaign
- social
- cluster analysis
Cite this
Walsh, G., Hassan, L. M., Shiu, E. M. K., & Hastings, G. (2007). Profiling the target audience of a social marketing campaign: a cluster analysis approach. Paper presented at To be assertained, .
@conference{4e5211ad7cc24a6cb55ed93f2fa9ced9,
title = "Profiling the target audience of a social marketing campaign: a cluster analysis approach",
abstract = "This paper examines profiling the target audience of a social marketing campaign.",
keywords = "marketing campaign, social, cluster analysis",
author = "G. Walsh and L.M. Hassan and E.M.K. Shiu and G. Hastings",
note = "AHR; To be assertained ; Conference date: 01-01-1900",
year = "2007",
language = "English",
}
Walsh, G, Hassan, LM, Shiu, EMK & Hastings, G 2007, 'Profiling the target audience of a social marketing campaign: a cluster analysis approach' Paper presented at To be assertained, 1/01/00, .
Profiling the target audience of a social marketing campaign: a cluster analysis approach. / Walsh, G.; Hassan, L.M.; Shiu, E.M.K.; Hastings, G.
2007. Paper presented at To be assertained, .Research output: Contribution to conference › Paper
TY - CONF
T1 - Profiling the target audience of a social marketing campaign: a cluster analysis approach
AU - Walsh, G.
AU - Hassan, L.M.
AU - Shiu, E.M.K.
AU - Hastings, G.
N1 - AHR
PY - 2007
Y1 - 2007
N2 - This paper examines profiling the target audience of a social marketing campaign.
AB - This paper examines profiling the target audience of a social marketing campaign.
KW - marketing campaign
KW - social
KW - cluster analysis
M3 - Paper
ER -
Walsh G, Hassan LM, Shiu EMK, Hastings G. Profiling the target audience of a social marketing campaign: a cluster analysis approach. 2007. Paper presented at To be assertained, .