Profiling the target audience of a social marketing campaign: a cluster analysis approach

G. Walsh, L.M. Hassan, E.M.K. Shiu, G. Hastings

Research output: Contribution to conferencePaper

Abstract

This paper examines profiling the target audience of a social marketing campaign.
Original languageEnglish
Publication statusPublished - 2007
EventTo be assertained -
Duration: 1 Jan 1900 → …

Conference

ConferenceTo be assertained
Period1/01/00 → …

Keywords

  • marketing campaign
  • social
  • cluster analysis

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    Walsh, G., Hassan, L. M., Shiu, E. M. K., & Hastings, G. (2007). Profiling the target audience of a social marketing campaign: a cluster analysis approach. Paper presented at To be assertained, .