Product strategy and management, 2nd edition

M.J. Baker, S. Hart

Research output: Book/ReportBook

Abstract

Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.
LanguageEnglish
Place of PublicationHarlow, UK
Number of pages541
Publication statusPublished - 19 Apr 2007

Fingerprint

Product strategy
Product management
New product development
Competitiveness
Management theory
Strategic management
Undergraduate
Strategic thinking
Product lifecycle
Product development

Keywords

  • product management
  • product strategy
  • product development

Cite this

Baker, M. J., & Hart, S. (2007). Product strategy and management, 2nd edition. Harlow, UK.
Baker, M.J. ; Hart, S. / Product strategy and management, 2nd edition. Harlow, UK, 2007. 541 p.
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Baker, MJ & Hart, S 2007, Product strategy and management, 2nd edition. Harlow, UK.

Product strategy and management, 2nd edition. / Baker, M.J.; Hart, S.

Harlow, UK, 2007. 541 p.

Research output: Book/ReportBook

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Baker MJ, Hart S. Product strategy and management, 2nd edition. Harlow, UK, 2007. 541 p.