Proactive handling of flight overbooking: how to reduce negative eWOM and the costs of bumping customers

Amin Nazifi, Katja Gelbrich, Yany Grégoire, Sebastian Koch, Dahlia El-Manstrly , Jochen Wirtz

Marketing

Research output: Contribution to journal › Article › peer-review

32 Citations (Scopus)

179 Downloads (Pure)

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Investigating the Role of Proactivity in Managing Service Failures
Nazifi, A. (Academic), Gelbrich, K. (Academic), Grégoire, Y. (Academic), El-Manstrly, D. (Academic), Wirtz , J. (Academic), Koch, S. (Academic), Raki, A. (Academic), Nayer, D. (Academic), Alexander, M. (Academic) & Seyfi, S. (Academic)
1/10/17 → 1/10/22
Project: Non-funded project