Power and control in international retail franchising: evidence from theory and practice

Barry Quinn, Anne Marie Doherty

Research output: Contribution to journalArticlepeer-review

123 Citations (Scopus)


Franchising is fast becoming one of the most popular entry mode strategies for international retail companies when moving into international markets. Academic research, however, has only recently begun to examine international franchising within the context of retailer internationalisation. A major gap in the literature is the nature of the international retail franchise relationship and, in particular, the mechanisms used to control and co-ordinate the international franchise network. This paper reports the findings from an in-depth, ethnographic study of the internationalisation activity of one retail franchise company and examines the extent to which the marketing channels and agency theory literatures can, in practice, explain power and control in international retail franchising.
Original languageEnglish
Pages (from-to)354-372
Number of pages19
JournalInternational Marketing Review
Issue number4/5
Publication statusPublished - 2000


  • power and control
  • international retail franchising
  • evidence
  • theory
  • practice
  • international marketing
  • ethnography
  • franchising
  • retailing
  • globalization


Dive into the research topics of 'Power and control in international retail franchising: evidence from theory and practice'. Together they form a unique fingerprint.

Cite this