This chapter critiques the extant literature’s lack of attention to poverty and socioeconomic injustice in Muslim geographies and offers a research agenda to critically examine these phenomena in the context of Islamic consumptionscapes. The authors locate the recent interest in understanding the connections between Islam, consumption and markets within the neoliberal political economy and argue that the subject of the existing research has mostly been the relatively wealthy, educated and urban Muslim consumers. Noting that a significant portion of Muslim geographies are characterized by poverty, underdevelopment and socioeconomic inequality, the authors advocate a critical research perspective on poor Muslim consumers.
|Title of host publication||Islam, Marketing and Consumption |
|Subtitle of host publication||Critical Perspectives on the Intersections|
|Editors||Aliakbar Jafari, Özlem Sandikci|
|Place of Publication||London|
|Publication status||Published - 18 Jan 2016|
|Name||Critical Marketing Series|
- Muslim geographies