Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination

J. Gill, E.E.B. Ibrahim

Research output: Contribution to conferencePaper

Abstract

This paper examines the positioning strategy in international tourism market.
Original languageEnglish
Publication statusPublished - 2004
EventAcademy of Marketing Science Conference (AMS) - Vancouver, Canada
Duration: 26 May 200429 May 2004
http://www.ams-web.org/associations/213/files/conferences/2004program.pdf

Conference

ConferenceAcademy of Marketing Science Conference (AMS)
CountryCanada
CityVancouver
Period26/05/0429/05/04
Internet address

Keywords

  • strategy international tourism
  • market
  • tourists
  • Barbados

Cite this

Gill, J., & Ibrahim, E. E. B. (2004). Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination. Paper presented at Academy of Marketing Science Conference (AMS), Vancouver, Canada.