Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination

J. Gill, E.E.B. Ibrahim

Research output: Contribution to conferencePaper

Abstract

This paper examines the positioning strategy in international tourism market.

Conference

ConferenceAcademy of Marketing Science Conference (AMS)
CountryCanada
CityVancouver
Period26/05/0429/05/04
Internet address

Fingerprint

International tourism
Barbados
Tourists
Positioning strategies
Destination

Keywords

  • strategy international tourism
  • market
  • tourists
  • Barbados

Cite this

Gill, J., & Ibrahim, E. E. B. (2004). Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination. Paper presented at Academy of Marketing Science Conference (AMS), Vancouver, Canada.
Gill, J. ; Ibrahim, E.E.B. / Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination. Paper presented at Academy of Marketing Science Conference (AMS), Vancouver, Canada.
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title = "Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination",
abstract = "This paper examines the positioning strategy in international tourism market.",
keywords = "strategy international tourism, market, tourists, Barbados",
author = "J. Gill and E.E.B. Ibrahim",
note = "AHR; Academy of Marketing Science Conference (AMS) ; Conference date: 26-05-2004 Through 29-05-2004",
year = "2004",
language = "English",
url = "http://www.ams-web.org/associations/213/files/conferences/2004program.pdf",

}

Gill, J & Ibrahim, EEB 2004, 'Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination' Paper presented at Academy of Marketing Science Conference (AMS), Vancouver, Canada, 26/05/04 - 29/05/04, .

Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination. / Gill, J.; Ibrahim, E.E.B.

2004. Paper presented at Academy of Marketing Science Conference (AMS), Vancouver, Canada.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination

AU - Gill, J.

AU - Ibrahim, E.E.B.

N1 - AHR

PY - 2004

Y1 - 2004

N2 - This paper examines the positioning strategy in international tourism market.

AB - This paper examines the positioning strategy in international tourism market.

KW - strategy international tourism

KW - market

KW - tourists

KW - Barbados

M3 - Paper

ER -

Gill J, Ibrahim EEB. Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination. 2004. Paper presented at Academy of Marketing Science Conference (AMS), Vancouver, Canada.