This paper examines the positioning strategy in international tourism market.
|Publication status||Published - 2004|
|Event||Academy of Marketing Science Conference (AMS) - Vancouver, Canada|
Duration: 26 May 2004 → 29 May 2004
|Conference||Academy of Marketing Science Conference (AMS)|
|Period||26/05/04 → 29/05/04|
- strategy international tourism
Gill, J., & Ibrahim, E. E. B. (2004). Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination. Paper presented at Academy of Marketing Science Conference (AMS), Vancouver, Canada.