Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination

J. Gill; E.E.B. Ibrahim

Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination

J. Gill, E.E.B. Ibrahim

Marketing

Research output: Contribution to conference › Paper

Abstract

This paper examines the positioning strategy in international tourism market.

Original language	English
Publication status	Published - 2004
Event	Academy of Marketing Science Conference (AMS) - Vancouver, Canada Duration: 26 May 2004 → 29 May 2004 http://www.ams-web.org/associations/213/files/conferences/2004program.pdf

Conference

Conference	Academy of Marketing Science Conference (AMS)
Country/Territory	Canada
City	Vancouver
Period	26/05/04 → 29/05/04
Internet address	http://www.ams-web.org/associations/213/files/conferences/2004program.pdf

Keywords

strategy international tourism
market
tourists
Barbados

Cite this

@conference{6c4770137ee84a25bd59b026f1c19ff6,

title = "Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination",

abstract = "This paper examines the positioning strategy in international tourism market.",

keywords = "strategy international tourism, market, tourists, Barbados",

author = "J. Gill and E.E.B. Ibrahim",

note = "AHR; Academy of Marketing Science Conference (AMS) ; Conference date: 26-05-2004 Through 29-05-2004",

year = "2004",

language = "English",

url = "http://www.ams-web.org/associations/213/files/conferences/2004program.pdf",

}

TY - CONF

T1 - Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination

AU - Gill, J.

AU - Ibrahim, E.E.B.

N1 - AHR

PY - 2004

Y1 - 2004

N2 - This paper examines the positioning strategy in international tourism market.

AB - This paper examines the positioning strategy in international tourism market.

KW - strategy international tourism

KW - market

KW - tourists

KW - Barbados

M3 - Paper

T2 - Academy of Marketing Science Conference (AMS)

Y2 - 26 May 2004 through 29 May 2004

ER -

Positioning strategy in international tourism market: an examination of tourists' perceptions and satisfaction towards Barbados as international destination

Abstract

Conference

Keywords

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Cite this