Phenomenological methodology: crafting the story of Scotland’s creative social enterprises

Jaleesa Renee Wells

Research output: Contribution to conferencePaperpeer-review

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Drawing on research that considers the contributions of qualitative methods in developing entrepreneurship theories, this paper discusses narrative inquiry, and inclusive dramaturgical devices such as storytelling, improvisation, and intention, for advancing knowledge about creative social enterprises. The paper explores the methodological pertinence of developing a creative praxis to explore the hybrid space of creative social enterprise. To date, little attention has been paid to the critically reflexive importance of engaging in a creative praxis for entrepreneurship theory building. To address this, the paper explores a nascent entrepreneurial phenomenon, creative social enterprise, by engaging in the living experiences and social interactions of a group of creative social entrepreneurs. As such, the paper embraces an embedded, creative praxis for understanding entrepreneurial phenomenon.
Original languageEnglish
Number of pages16
Publication statusPublished - 5 Sep 2016
Event8th International Social Innovation Research Conference - Glasgow, United Kingdom
Duration: 5 Sep 20167 Sep 2016


Conference8th International Social Innovation Research Conference
CountryUnited Kingdom
Internet address


  • phenomenology
  • creative methods
  • interpretivism
  • creative social enterprise
  • storytelling

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