Pharmaceutical marketing effectiveness: learning lessons from medical error research

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 17 Sept 2003
Event	British Academy of Management Conference 2003 - Harrogate, United Kingdom Duration: 15 Sept 2003 → 17 Sept 2003

Conference	British Academy of Management Conference 2003
Country/Territory	United Kingdom
City	Harrogate
Period	15/09/03 → 17/09/03

Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{1382b0e5504741d49c956520cc072ad4,

title = "Pharmaceutical marketing effectiveness: learning lessons from medical error research",

keywords = "pharmaceutical marketing, effectiveness",

author = "Iain Black",

year = "2003",

month = sep,

day = "17",

language = "English",

note = "British Academy of Management Conference 2003 ; Conference date: 15-09-2003 Through 17-09-2003",

}