Perish the thought

    Research output: Contribution to journalArticle

    21 Citations (Scopus)


    This article looks at effective problem solving throughout a product restyle and associated staff training and development.
    Original languageEnglish
    Pages (from-to)809-819
    Number of pages11
    JournalJournal of the Operational Research Society
    Issue number9
    Publication statusPublished - Sep 1985


    • perish
    • thought
    • operational research
    • creative problem solving
    • workshop
    • forecasting
    • market research
    • monitoring
    • promotional campaign

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