Performance measurement systems: does market focused learning and entrepreneurial orientation improve travel agency performance?

Renzo Cordina; Babak  Taheri; Umit Bititci; Martin Gannon; Julie McFarlane

Performance measurement systems: does market focused learning and entrepreneurial orientation improve travel agency performance?

Renzo Cordina, Babak Taheri, Umit Bititci, Martin Gannon, Julie McFarlane

Hunter Centre For Entrepreneurship, Strategy And Innovation

Research output: Contribution to conference › Paper › peer-review

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Abstract

[Abstract unavailable]

Original language	English
Number of pages	7
Publication status	Unpublished - 7 Sept 2017
Event	7th Advances in Tourism Marketing (ATMC) Conference - Casablanca, Morocco Duration: 6 Sept 2017 → 9 Sept 2017 http://atmcconferences.com/

Conference

Conference	7th Advances in Tourism Marketing (ATMC) Conference
Abbreviated title	ATMC 2017
Country/Territory	Morocco
City	Casablanca
Period	6/09/17 → 9/09/17
Internet address	http://atmcconferences.com/

Keywords

entrepreneurial orientation
Performance measurement
market-focused learning
travel agencies
marketing

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Cordina-etal-ATMC-2017-does-market-focused-learning-and-entrepreneurial-orientation-improve-travel-agency-performanceAccepted author manuscript, 351 KB

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title = "Performance measurement systems: does market focused learning and entrepreneurial orientation improve travel agency performance?",

abstract = "[Abstract unavailable]",

keywords = "entrepreneurial orientation, Performance measurement, market-focused learning, travel agencies, marketing",

author = "Renzo Cordina and Babak Taheri and Umit Bititci and Martin Gannon and Julie McFarlane",

year = "2017",

month = sep,

day = "7",

language = "English",

note = "7th Advances in Tourism Marketing (ATMC) Conference, ATMC 2017 ; Conference date: 06-09-2017 Through 09-09-2017",

url = "http://atmcconferences.com/",

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TY - CONF

T1 - Performance measurement systems

T2 - 7th Advances in Tourism Marketing (ATMC) Conference

AU - Cordina, Renzo

AU - Taheri, Babak

AU - Bititci, Umit

AU - Gannon, Martin

AU - McFarlane, Julie

PY - 2017/9/7

Y1 - 2017/9/7

N2 - [Abstract unavailable]

AB - [Abstract unavailable]

KW - entrepreneurial orientation

KW - Performance measurement

KW - market-focused learning

KW - travel agencies

KW - marketing

UR - http://atmcconferences.com/

M3 - Paper

Y2 - 6 September 2017 through 9 September 2017

ER -

Performance measurement systems: does market focused learning and entrepreneurial orientation improve travel agency performance?

Abstract

Conference

Keywords

Access to Document

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