Performance measurement systems: does market focused learning and entrepreneurial orientation improve travel agency performance?

Renzo Cordina, Babak Taheri, Umit Bititci, Martin Gannon, Julie McFarlane

Research output: Contribution to conference › Paper

Abstract

[Abstract unavailable]
LanguageEnglish
Number of pages7
Publication statusUnpublished - 7 Sep 2017
Event7th Advances in Tourism Marketing (ATMC) Conference - Casablanca, Morocco
Duration: 6 Sep 2017 → 9 Sep 2017
http://atmcconferences.com/

Conference

Conference7th Advances in Tourism Marketing (ATMC) Conference
Abbreviated titleATMC 2017
CountryMorocco
CityCasablanca
Period6/09/17 → 9/09/17
Internet address

Fingerprint

learning
market
travel
Entrepreneurial orientation
Learning orientation
Performance measurement system
Travel agency

Keywords

  • entrepreneurial orientation
  • Performance measurement
  • market-focused learning
  • travel agencies
  • marketing

Cite this

Cordina, R., Taheri, B., Bititci, U., Gannon, M., & McFarlane, J. (2017). Performance measurement systems: does market focused learning and entrepreneurial orientation improve travel agency performance?. Paper presented at 7th Advances in Tourism Marketing (ATMC) Conference, Casablanca, Morocco.
Cordina, Renzo ; Taheri, Babak ; Bititci, Umit ; Gannon, Martin ; McFarlane, Julie. / Performance measurement systems : does market focused learning and entrepreneurial orientation improve travel agency performance?. Paper presented at 7th Advances in Tourism Marketing (ATMC) Conference, Casablanca, Morocco.7 p.
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author = "Renzo Cordina and Babak Taheri and Umit Bititci and Martin Gannon and Julie McFarlane",
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note = "7th Advances in Tourism Marketing (ATMC) Conference, ATMC 2017 ; Conference date: 06-09-2017 Through 09-09-2017",
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Cordina, R, Taheri, B, Bititci, U, Gannon, M & McFarlane, J 2017, 'Performance measurement systems: does market focused learning and entrepreneurial orientation improve travel agency performance?' Paper presented at 7th Advances in Tourism Marketing (ATMC) Conference, Casablanca, Morocco, 6/09/17 - 9/09/17, .

Performance measurement systems : does market focused learning and entrepreneurial orientation improve travel agency performance? / Cordina, Renzo; Taheri, Babak ; Bititci, Umit; Gannon, Martin; McFarlane, Julie.

2017. Paper presented at 7th Advances in Tourism Marketing (ATMC) Conference, Casablanca, Morocco.

Research output: Contribution to conference › Paper

TY - CONF

T1 - Performance measurement systems

T2 - does market focused learning and entrepreneurial orientation improve travel agency performance?

AU - Cordina, Renzo

AU - Taheri, Babak

AU - Bititci, Umit

AU - Gannon, Martin

AU - McFarlane, Julie

PY - 2017/9/7

Y1 - 2017/9/7

N2 - [Abstract unavailable]

AB - [Abstract unavailable]

KW - entrepreneurial orientation

KW - Performance measurement

KW - market-focused learning

KW - travel agencies

KW - marketing

UR - http://atmcconferences.com/

M3 - Paper

ER -

Cordina R, Taheri B, Bititci U, Gannon M, McFarlane J. Performance measurement systems: does market focused learning and entrepreneurial orientation improve travel agency performance?. 2017. Paper presented at 7th Advances in Tourism Marketing (ATMC) Conference, Casablanca, Morocco.

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