Performance measurement systems: does market focused learning and entrepreneurial orientation improve travel agency performance?

Renzo Cordina, Babak Taheri, Umit Bititci, Martin Gannon, Julie McFarlane

Research output: Contribution to conferencePaper

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Abstract

[Abstract unavailable]
Original languageEnglish
Number of pages7
Publication statusUnpublished - 7 Sep 2017
Event7th Advances in Tourism Marketing (ATMC) Conference - Casablanca, Morocco
Duration: 6 Sep 20179 Sep 2017
http://atmcconferences.com/

Conference

Conference7th Advances in Tourism Marketing (ATMC) Conference
Abbreviated titleATMC 2017
CountryMorocco
CityCasablanca
Period6/09/179/09/17
Internet address

Keywords

  • entrepreneurial orientation
  • Performance measurement
  • market-focused learning
  • travel agencies
  • marketing

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  • Cite this

    Cordina, R., Taheri, B., Bititci, U., Gannon, M., & McFarlane, J. (2017). Performance measurement systems: does market focused learning and entrepreneurial orientation improve travel agency performance?. Paper presented at 7th Advances in Tourism Marketing (ATMC) Conference, Casablanca, Morocco.