Perceptions of creativity amongst university design tutors

P. Jones, P. A. Rodgers, B. Nicholl

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

1 Citation (Scopus)


This paper describes the perceptions and views of creativity amongst a selection of UK-based design tutors. The paper presents the findings of research that has questioned a total of 16 design tutors in architecture and industrial design in a leading UK university that specialises in design education. The researchers adopted a semi-structured interview approach and collected a series of rich insights into how design tutors conceptualise creativity, and how they perceive their role in developing creativity in their students. The findings show perhaps unsurprisingly that design tutors clearly value creativity whilst, at the same time, they find it very difficult to define and conceptualise. They were also unable to articulate how they helped their students develop their own creativity. The findings also reveal that the design tutors would value understanding creativity more in order to improve their teaching.
Original languageEnglish
Title of host publicationProceedings. ICDC 2012 - 2nd International Conference on Design Creativity
EditorsA Duffy, Yukari Nagai, Toshiharu Taura
Number of pages10
Publication statusPublished - 1 Dec 2012
EventICDC 2012 - 2nd International Conference on Design Creativity - Glasgow, United Kingdom
Duration: 18 Sep 201220 Sep 2012


ConferenceICDC 2012 - 2nd International Conference on Design Creativity
Abbreviated titleICDC 2012
Country/TerritoryUnited Kingdom


  • creativity
  • design tutors
  • perceptions
  • university design education


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