Peeps, beemers and scooby-doos: exploring community value among Scottish cruisers

Paul Hewer, Douglas Brownlie, Steven Treanor, Pauline Ferguson, Susan Hamilton

Research output: Contribution to journalArticle

1 Citation (Scopus)
147 Downloads (Pure)

Abstract

Using an ethnographic approach which combines impromptu interviews, participant observation and analysis of online computer mediated communication we explore the consumer culture which surrounds the Scottish cruiser community. The on-going study uses the conceptual framework of neo-tribal consumption, exploring forms of ephemeral and emotional communities which cohere around the car. Our analysis suggests that the cultural practices of customization and the performance of the cruise make explicit a shared sense of collective consciousness which expresses the construction of community value which emerges from such ephemeral gatherings.
Original languageEnglish
Pages (from-to)429-438
Number of pages9
JournalAdvances in Consumer Research
Volume35
Publication statusPublished - 2008

Keywords

  • community value
  • Scottish cruisers

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