Partners with the right attitude: why strategic orientation matters in firm to firm relationships

N. Hynes; D.A. Mollenkopf

Partners with the right attitude: why strategic orientation matters in firm to firm relationships

N. Hynes, D.A. Mollenkopf

Marketing

Research output: Contribution to conference › Paper

Abstract

This paper discusses partners with the right attitude. In particular, why strategic orientation matters in firm to firm relationships. It was presented at the International Marketing and Purchasing Group Conference in 2007.

Original language	English
Publication status	Unpublished - 2007
Event	International Marketing and Purchasing Group Conference - Manchester, United Kingdom Duration: 1 Jan 2007 → …

Conference

Conference	International Marketing and Purchasing Group Conference
City	Manchester, United Kingdom
Period	1/01/07 → …

Keywords

strategic orientation
firm relationships
international marketing
purchasing

Cite this

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title = "Partners with the right attitude: why strategic orientation matters in firm to firm relationships",

abstract = "This paper discusses partners with the right attitude. In particular, why strategic orientation matters in firm to firm relationships. It was presented at the International Marketing and Purchasing Group Conference in 2007.",

keywords = "strategic orientation, firm relationships, international marketing, purchasing",

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AU - Hynes, N.

AU - Mollenkopf, D.A.

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N2 - This paper discusses partners with the right attitude. In particular, why strategic orientation matters in firm to firm relationships. It was presented at the International Marketing and Purchasing Group Conference in 2007.

AB - This paper discusses partners with the right attitude. In particular, why strategic orientation matters in firm to firm relationships. It was presented at the International Marketing and Purchasing Group Conference in 2007.

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KW - firm relationships

KW - international marketing

KW - purchasing

M3 - Paper

T2 - International Marketing and Purchasing Group Conference

Y2 - 1 January 2007

ER -

Partners with the right attitude: why strategic orientation matters in firm to firm relationships

Abstract

Conference

Keywords

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Cite this