Overseas tourism to Scotland: patterns, problems and prospects

J Heeley, M McVey

    Research output: Contribution to journalArticle

    Abstract

    The Tourism (Overseas Promotion) (Scotland) Bill became law on 14 May 1984, and gave overseas marketing powers to Scotland's statutory national tourist agency, the Scottish Tourist Board (STB). The Scottish Office minister responsible for tourism, Lord Gray of Contin sees the Act as "providing a first-rate promotional service to Scotland's tourist industry". Board chairman Alan Devereux has suggested that the foundation for a great upsurge in international tourism to Scotland has been laid, arguing that, "We should aim to double the number of overseas visitors to Scotland over the next five years to 2.5 million, which would earn an additional £250 million in hard currency and generate more than 25,000 new jobs". This article examines overseas tourism to Scotland, reviewing trends and the factors shaping this market and highlighting impediments and constraints which must be overcome before such a significant expansion can occur. Our conclusion is that this country does not yet have a "first-rate promotional service" and that a doubling of overseas traffic to Scotland by 1989/90 is unlikely to occur.
    LanguageEnglish
    Pages57-83
    Number of pages7
    JournalQuarterly Economic Commentary
    Volume10
    Issue number3
    Publication statusPublished - Feb 1985

    Fingerprint

    tourism
    international tourism
    currency
    marketing
    market
    industry
    Tourism
    Scotland
    rate
    services
    Tourists
    trend
    traffic

    Keywords

    • Scottish tourism
    • Scottish economy
    • Scotland

    Cite this

    Heeley, J ; McVey, M. / Overseas tourism to Scotland : patterns, problems and prospects. In: Quarterly Economic Commentary. 1985 ; Vol. 10, No. 3. pp. 57-83.
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    Overseas tourism to Scotland : patterns, problems and prospects. / Heeley, J; McVey, M.

    In: Quarterly Economic Commentary, Vol. 10, No. 3, 02.1985, p. 57-83.

    Research output: Contribution to journalArticle

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