Online public services access and the elderly: assessing determinants of behaviour in the UK and Japan

Ho Q. Bach, Kunio Shirahada, Alan Wilson

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Abstract

The present study examines three research questions. Firstly, what are the critical personal factors that impact on the technology readiness of elderly people? Personal factors relate to the capability of elderly people which might affect their attitudes towards online public services access. Secondly, what are the critical social factors that impact on the technology readiness of elderly people? Elderly people’s attitudes towards social interaction may impact on their willingness to interact through online channels. The third research question explores whether personal or social factors have a greater impact on the technology readiness of elderly people and their behavioural intention towards online public services? Although technology readiness has been recognized as a factor in promoting behavioural intention toward high-tech products or services, the question of the impact of elderly people’s technology readiness on their behavioural intention toward online public services requires exploration.
Original languageEnglish
Pages1-9
Number of pages9
Publication statusPublished - 19 Jun 2016
EventAmerican Marketing Association Servsig Conference - Maastricht University, Maastricht, Netherlands
Duration: 17 Jun 201619 Jun 2016

Conference

ConferenceAmerican Marketing Association Servsig Conference
CountryNetherlands
CityMaastricht
Period17/06/1619/06/16

Keywords

  • online public services
  • elderly
  • internet
  • public services

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    Bach, H. Q., Shirahada, K., & Wilson, A. (2016). Online public services access and the elderly: assessing determinants of behaviour in the UK and Japan. 1-9. Paper presented at American Marketing Association Servsig Conference, Maastricht, Netherlands.