On consuming celebrities: the case of the Kylie e-community

P.A. Hewer; Kathy Hamilton

On consuming celebrities: the case of the Kylie e-community

Marketing

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2 Citations (Scopus)

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Abstract

In this paper, we seek to move beyond the standard endorsement and communications approach to celebrity. Our analysis reveals that celebrities offer consumers vital dreams of survival and escape achieved through consumer to consumer exchanges in the emerging digitalscape of online fan communities. Here celebrity functions as a form of collective therapy practiced through celebrity e-forums.

Original language	English
Number of pages	23
Journal	Advances in Consumer Research
Volume	38
Publication status	Published - 2010

Keywords

endorsement
celebrity function
celebrity
Kylie
fan communities

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Cite this

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abstract = "In this paper, we seek to move beyond the standard endorsement and communications approach to celebrity. Our analysis reveals that celebrities offer consumers vital dreams of survival and escape achieved through consumer to consumer exchanges in the emerging digitalscape of online fan communities. Here celebrity functions as a form of collective therapy practiced through celebrity e-forums. ",

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KW - celebrity function

KW - celebrity

KW - Kylie

KW - fan communities

UR - http://www.acrwebsite.org/volumes/display.asp?id=15858

M3 - Article

VL - 38

JO - Advances in Consumer Research

JF - Advances in Consumer Research

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On consuming celebrities: the case of the Kylie e-community

Abstract

Keywords

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