'Nudge Psychology' and Workplace Research Engagement

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Abstract

Most workers are already motivated to do a good job, but may be put off from research engagement by minor obstacles, time costs, and administration.
Some may simply never get around to research engagement, despite good intentions. Nudge psychology aims to motivate research engagement by making it simpler and smoother to do. Instead of a reward, nudges involve reminders, emotional engagement, and removing of barriers. A nudge could also draw on a person’s workplace identity.
Original languageEnglish
Place of PublicationGlasgow
PublisherUniversity of Strathclyde
Number of pages11
Publication statusPublished - 5 Aug 2020

Keywords

  • research engagement
  • nudge psychology
  • workforce
  • social identity
  • memory aids

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