No harm done? Culture-based branding and its impact on consumer vulnerability: a research agenda

Amanda J. Broderick, Catherine Demangeot, Eva Kipnis, Miguel Zuñiga, Abhijit Roy, Chris Pullig, Rene Dentiste Mueller , James M. Mandiberg , Guillaume Johnson , Geraldine Rosa Henderson , Nakeisha S. Ferguson , Natalie Ross Adkins

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