Nigella.com: celebrity brands and gastrocommunities

Douglas Brownlie; P.A. Hewer

Nigella.com: celebrity brands and gastrocommunities

Douglas Brownlie
, P.A. Hewer

Marketing

Research output: Contribution to conference › Paper

Abstract

Paper on celebrity brands and gastrocommunities.

Original language	English
Publication status	Unpublished - 2010
Event	10th Conference on Gender, Marketing and Consumer Behaviour - Ambleside, UK Duration: 26 Jun 2010 → 29 Jun 2010

Conference

Conference	10th Conference on Gender, Marketing and Consumer Behaviour
City	Ambleside, UK
Period	26/06/10 → 29/06/10

Keywords

gastrocommunities
celebrity brands
marketing

Cite this

@conference{95c022b6783c459cb4cbef9ae123e847,

title = "Nigella.com: celebrity brands and gastrocommunities",

abstract = "Paper on celebrity brands and gastrocommunities.",

keywords = "gastrocommunities, celebrity brands, marketing",

author = "Douglas Brownlie and P.A. Hewer",

year = "2010",

language = "English",

note = "10th Conference on Gender, Marketing and Consumer Behaviour ; Conference date: 26-06-2010 Through 29-06-2010",

}

TY - CONF

T1 - Nigella.com: celebrity brands and gastrocommunities

AU - Brownlie, Douglas

AU - Hewer, P.A.

PY - 2010

Y1 - 2010

N2 - Paper on celebrity brands and gastrocommunities.

AB - Paper on celebrity brands and gastrocommunities.

KW - gastrocommunities

KW - celebrity brands

KW - marketing

UR - http://www.cumbria.ac.uk/AboutUs/Faculties/FacultyofBSSS/Ourschool/SBE/Research/GenderConference/10thConferenceonGender,MarketingandConsumerBehaviour.aspx

M3 - Paper

T2 - 10th Conference on Gender, Marketing and Consumer Behaviour

Y2 - 26 June 2010 through 29 June 2010

ER -

Nigella.com: celebrity brands and gastrocommunities

Abstract

Conference

Keywords

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Cite this